Last quarter amazon earned $20.58bn from product sales.
So 4 hours of that is $38,000,000.
Last quarter amazon earned $20.58bn from product sales.
So 4 hours of that is $38,000,000.
Any calculation based on the hours down needs to be reduced to account for people finding products by other means (already saved for later in their basket, direct links, searches via external search engines).
Still, some people who do go somewhere else, or are less likely to try Amazon in the future. I'd be surprised if this wasn't at least a multi-million dollar mistake.
If I go to Amazon.com I just go to the search bar and refine from there. So I guess I use their "navigation" in the form of their groupings of features on the left side.
I'd say that number is probably a ceiling on their losses, and that the actual number should be much lower. I'm super curious if non-tech news organizations will pick up this story, in which case the biggest hit could be from the PR. That being said, it doesn't seem like such a bad time to go down.