On the other hand, New Shepard is suborbital, even though it's reached the altitude of 100km.
On the other hand, New Shepard is suborbital, even though it's reached the altitude of 100km.
Long story short -- a vertical takeoff and landing, reaching 100km with zero velocity, is a vastly simpler (and lower energy) problem than what the Falcon 9 is doing.
It's a smart strategy. Take the shortest, cheapest possible route to profitability by selling flights to space tourists, all the while building experience with operating and maintaining a reusable rocket. Then build on that expertise to develop a reusable orbital launch system. I think they're by far the most interesting of SpaceX's competitors.
DC-X 1991: https://www.youtube.com/watch?v=JzXcTFfV3Ls
Blue Origin's vehicle is basically a fancy toy, while SpaceX is opening up space.
Of course, Blue Origin is working on opening up space too, they just haven't got there yet. Once they start putting things into orbit, I'll be tremendously excited for them too.