Google Reader: Play
google.com
google.com
Must. Have. The precious!
Lovely. I don't have anything remotely like this in my subscriptions.
Yes, I know that they do and that they will. Enough!
In a typical RSS reader, the relationship between the user and the content producer is more pronounced; the user proactively selects content sources and knows where each piece of content comes from; as a result, there is still a significant element of brand reinforcement.
The internet has discussed the economic implications of RSS readers ad nauseam so I wont go there. However, this isn't just an RSS reader; this site allows me (as a reader) to consume an amazing amount of content with pretty much no idea where it came from and very little inducement for follow-up interaction with the content creator.
In other words: Google Play is basically stumbleupon, except in Google's version, the "toolbar" takes up the entire screen. Google is redefining the transaction in a way that minimizes value for the content creators and maximizes value for Google.
The thing is, RSS hasn't caught on with users/readers after all this time. I think we can safely say most people won't ever use an RSS reader in the way that was expected, a pull email system. It has however, caught on with publishers. That makes it into a behind the scenes technology that users don't really need to know about, which I think means the disconnect is to be expected. I don't think there is a clear line between the implications previously discussed (ad nauseam) and this, if a user doesn't know what an rss feed is.
I can't understand the way they decide how Google Reader evolves, I mean they just have to pick up one of the many feature requests : http://productideas.appspot.com/#16/e=22493
GR lacks many basic features (read an item later, filters, views per feeds...)
"Just click the feed settings menu on any feed in Reader and select “View in Reader Play.”"