My top reasons why everyone getting into maths/stats/cs should go straight for deep learning:
a. recent findings are documented incredibly well in both research and code
b. because of its success, there are many areas for useful contribution at relatively less effort from the researcher
c. because of its success, it'll help you develop marketable skills
d. it's fun
Maybe it won't solve General AI, but it seems like a damn good foundation for the person/people that will eventually come out with ideas that move us closer in that direction.