Sounds like they want to go the same route as HP and IBM. I.e. transform themselves from a company that does cutting-edge research and makes universally useful products into a corporate blob with no specific purpose and niche products of dubious quality.
This is very true and funny only when read as a sarcastic comment.
It seems like they're trying to catch up to the leaders of several newly fashionable IT fields while simultaneously pivoting away from their core business. That's why it strongly reminds me of IBM and HP.
Also, for the heck of it, compare the types of news you see on NVidia and Intel websites:
Side note: I'm surprised Intel isn't focusing all their effort on the emergence of VR. Proper VR requires a powerful PC, which is one of the areas of computing Intel still dominates (along with NVidia). If they bought Oculus...