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I would guess frik probably means this: in 2010/2011 you had to pay ~350 euros for AMDs 5870 when it launched, or ~450 euros for nvidias GTX 580. Now you have to pay ~700 euros for AMDs Fury X or ~800 euros for nvidias GTX 980ti at launch. That's not 400% more expensive but they are not cheaper either.

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In the US, release price of GTX 580 was $500 and release price of the 1080 at launch is $600. Converting the 580's price to 2016 dollars gives about a 10% increase in price.

The 980 TI I'm not sure is the best comparison to a GTX 580. It was intentionally a very expensive ultra-high end card. The GTX 590 debuted at $700.

There does seem to be a problem with prices being ridiculously high in most non-US regions, though.

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