Here is a simpler example for a Uber-like implementation:
* Taxis would be advertising their current position and whenever they they are free or not with their phone.
* Potential customers would advertise their current location and where they want to go with their phone.
* Broker services would match taxis with customers
Obviously it's more complicated than that, there could be a reputation service associated to an account for example and your own algorithm running on your phone that chooses the combination of trust and pricing that you want.