My takeaway is that spammers, malware authors, even identity thieves, are among us. They can seem like perfectly nice people. They might even be perfectly nice people except for this one bad habit, this one ethical blind spot, that enables them to do things from which the rest of us would recoil in disgust. The company in this story might be an extreme case, but I'll bet a lot of people asking "how could they not know" have themselves worked at companies that made at least some of their money in less savory ways. Sometimes it might be why that company survived while contemporaries faded away. Silicon Valley from its earliest days has been full of people who benefited from carefully redacted history, whether they knew it or not.