I think realistically, heavy stuff will always be relegated to heavy machines. It'd be impractical in many cases to do otherwise. But to say that exoskeletons lack applications is a bit foolhardy (preventing workplace injury is a huge field waiting to be disrupted, for example).
Physical augmentation (via robotics) shouldn't just mean improving the physical condition, but also maintaining and promoting a healthy physical condition. This isn't something that is very well understood in the marketplace (both in the 60's, but also today). The biggest barrier for exoskeletons are still the exoskeletons themselves. I believe that until this idea is understood and reflected in the designs and implementation of exoskeletons, no progress will be made (in the field, and the market). Hopefully, this will soon change.
Disclosure: Work in the field (although currently for physically disabled patients, and not announced in the public domain).