Haven't you heard they are going to destroy airbndb because they invented a self install lock app, people will be rushing to the stores to install these locks because it solves so many lock related issues, it's more expesive then what's already on the market, it's a great signal to local regulations that your illegally renting your house, and as a bonus they do zero marketing, it's all win.

Raising 150M is no small feat. Anything that happens to that money will be interesting. Everything about the DAO is interesting given that it has never happen before. So if you can't find it interesting right now, you won't probably find it interesting later either.