If you're blocking Instagram, shouldn't you be blocking the Oculus Rift site (and any subdomains) too?
It depends on the purpose of the list, of course, but for me they're very different.
Across my various jobs, I've had to write reports for departments, and open up permissions to internal people, to give read access for things they'd have no natural reason to care about.
If data is being collected at all, weird people will be looking at it. If not today, maybe tomorrow. But, no matter when, it's there for the looking whenever some internal lookie-loo decides it might be interesting.