I hope that this book doesn't turn out to be a "repackaging" of the same old 37Signals content I can get anywhere else. Thanks to Amazon, I got my copy at 9am this morning, but I haven't had a chance to pick through it yet. We'll see.
But you are amongst the 0.000...% of the world who's ever heard of us.
At a Y Combinator meetup in Seattle, someone asked me, "So where does Y Combinator get money to invest in startups?" My response was "Well, Paul and the other partners made money from previous startups..."
His response: "Paul Allen?"
There's actually an academic philosopher whose blog I follow who tends to get exasperated that commenters misinterpreted some point he made 300 blog posts ago, or clearly must be unfamiliar with his work because he already discussed this question 250 posts ago. I always end up thinking, well if you would just write that stuff up into book....
I've also seen books that are literally the blog entries put onto dead trees, though, in original, unedited sequential order, which is definitely not the way to go.