Hopefully they will just go out of business instead. No more walled garden bullshit, this is a VR peripheral. It doesn't need an app store attached.
"Oh, you can't run Google Chome, but we have an amazing equivalent: Oculus Explorer! We're also gonna monitor your mouse movements for the purpose of improving your customer experience. In addition, to ensure a consistent UX, you can only use Oculus approved mice and keyboards!"
Oculus DRM works by locking the "Oculus exclusive" software to the Oculus hardware. Hackers, of course, have cracked that nut, so the usual arms race against offensive DRM has begun.