The competition theory of social organisation tries to stimulate this by creating artificial adversity through (typically non-violent) competition between people. I speculate that one of the key issues with this approach is that a lot of the problems that you create are not bounded by "underlying reality" as such - they emerge from the competition itself, and so we end up spending a lot of effort solving meta-problems which, if you stripped away the competition, aren't really "helpful".
Further, it seems difficult to distinguish which problems are "real" problems, and which aren't, because the competition does exist - what we end up with is a pervasive sense that a lot of what we're doing isn't useful, but we can't work out what or why.