Tell HN: Our startup is improving online advertising | Hacker News Reader

Tell HN: Our startup is improving online advertising

7 pointstdupree6 comments

Dear HN,

We have been quietly working on a new online advertising platform called Deckeo. We’re getting really close to conducting a private beta and wanted to offer the HN community a chance to participate.

The goal of Deckeo is to provide website owners with a better solution for selling their own ad space. Inspired by forward-thinking ad networks like The Deck Network, Fusion Ads, and Zerk Media, we set out to create a platform that would enable anyone to sell ad space on their website using the cost per influence model.

If you would like to get on the list for our private beta, or would just like to know a little bit more about Deckeo, head over to http://deckeo.com/beta_signup.php

Cheers, Tim, Matt, & Eric (The Deckeo Team)

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Hey guys, I run Zerk Media and we also happen to be working on something similar (http://adzerk.com). It will be interesting to see how they stack up when we both launch.

Hey James, glad to hear from you! Ad Zerk does sound similar, seems like we both had the same itch to scratch :) It is good to hear of another HN'er working on the same problem space. I am sure that our friendly competition will only lead to better products for the both of us.

And what exactly separates Decko from the other numerous ad serving platforms who are already up and running?

The only thing I got from the page you linked to is that Decko has 40% more love in it than others.

Deckeo (pronounced deck-e-oh) is a platform that enables you to simply sell ad space on your website, or go big and create your own advertising network if you wish. We are focused on targeted, quality, advertising using a cost per impression model. We think that the The Deck Network and Fusion Ads are on to something with their advertising model of having only one highly targeted, well designed ad on a page. We found that there were not any great solutions for emulating that style of ad serving for our own sites so we set out to create a platform to allow ourselves to do this.

We give you the tools and the infrastructure to create an ad network that targets a particular demographic without you needing to write any code or host any applications. For instance, you could create your own ad network to target a home and garden demographic in the same way that Fusion Ads is a network that targets a design professional demographic. We aren’t Fusion Ads or The Deck Network, rather we enable you to be the “Fusion Ads” for your particular demographic or niche.

We just put up our public facing site yesterday and I am sure there is a lot more we can do to better explain how we are positioned in the market or what makes us different. If you have any more questions or comments, we’d love to answer them.

Here's the url to the beta signup page: http://deckeo.com/beta_signup.php

Nicer than usual signup form, like the way you can add a note along with your email address

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