I honestly don't understand what's going on. This looks like one of the most idiotic thing an IT company has ever done, and Microsoft doesn't care. They don't even try to explain it. And they fucked up big time - rarely any kind of scandal from the computing world reaches the general public, but this one did. I've been asked by random people for advice on whether or not to upgrade; people seem to know Win10 is "evil" and are annoyed by nagging.