Say you have a Snapchat account and follow 25 of your friends. Each of them are active and contribute 30 second snap stories maybe 4 times a day.
That means it's 50 minutes of footage. A day.
Say it's not just friends anymore but you're also following brands or brands pay your friends to act out something as well.
Snapchat is the new MTV.
With instant ability to chat with whoever, whenever, in augmented reality.
After 20 years on the internet this shit is so future.