I have two dozen friends on Snapchat, which I'm guessing is below average. Most of them are mutuals, the ones who aren't are internet famous. Most are friends I've made online in other communities, but a few are people I've known for longer in real life. Ages range from 16 to 26. All of them were added by hand, I never uploaded my contacts to the server for contact matching. Half of them are also in my phone address book with numbers.
I mostly:
- (text) chat
- receive selfies, cat pics, random day-in-the-life stuff
- send selfies, cat pics, random day-in-the-life stuff
- occasionally screenshot a snap, the other person immediately gets notified
- view people's stories (i.e. a public snap)
- sometimes directly reply to a specific story (they see the story in question)
The 'Discover/LIVE' section, for sponsored content, I basically never use, so I can't comment on it. Once, I clicked the LIVE for Formula 1 in Dubai, and it was a compilation of short videos and snaps from other users at the Grand Prix, which was cool.
I like that several UI/UX decisions are geared towards positive reinforcement:
- everything is private, friends-only, recipient-only, ephemeral by default
- each recipient has to be selected manually, so you if you get a snap you know they specifically selected you
- you can see who viewed your story
- you can't see who views other people's stories, so you won't compare yourself with popular people like on Instagram
- you get symbols next to your friends' names that show how frequently you interact (https://support.snapchat.com/a/friend-emojis)