"Man, all the image hosts suck ass and get in the way of me just seeing the damned image. I'm gonna create a new one, without all the cruft!"
"This image host is going well, but the bills are killing me. We'll have to add ads, but obviously only where they're unobtrusive."
"We're still bleeding cash, but we've got a huge userbase. We need to monetize it better. We'll toss in a couple interstitials to drive up ARPU."
"Man, all the image hosts suck ass and get in the way of me just seeing the damned image. I'm gonna create a new one, without all the cruft!"