My experience with people in the bay is most are superficial and make their identity around either their careers or that they live in San Francisco. Pretty insufferable group compared to the "freeze" in Seattle. Also, believe it or not, some people actually like when it rains all the time, especially people who came from very sunny (and drought-y) climes. It's nice not having to worry about water rationing. Frankly, constant sunshine drives me batty.
I split the difference and ended up in Portland.