An old chip would at a minimum have to be socket compatible, otherwise the system won't even boot.
Simpler to just take a rejected chip and package it in a retail box.
Note that the chip itself seems genuine enough but all the bits around it (hologram, manual) are of such low quality that they might as well not be there.
Late stage rejects are supposed to be destroyed in the factory, given the number of those rejects and the fact that the street price of these chips is as high as it is there should be little cause for wonder that maybe someone figured out a way to make some money on the side?
Blank pages in a manual vs packaging an old chip in a 'new' case is a bit of a difference in grade of accomplishment.
edit: turns out the chips are not 'counterfeits' but simply clumps of metal