How does this compare to PipelineDB? I'm pretty sure the cofounders of Pipeline are ex-AdRollers, so there should be a lot of overlap since it was made with the same problem in mind.
TrailDB is more about a different way of grouping and events, and granularly querying and analysing each trail of data. TrailDBs are materialized and stored in S3 typically.
PipelineDB is all about querying streaming, real-time data in SQL whereas TrailDB is great for computationally intensive analysis of historical data using any programming language.