Coub (YC S16) makes it easy to create short, looped videos

Coub is very popular in Eastern Europe, but it is not well known in US yet. We are not locking content on our platform, our goal is to deliver our content in every social network, messengers, media. We already work great in FB, Twitter, Reddit, Tumblr, Telegram, Kik and lot more. A lot of media and news sites use coubs as a quote or animated illustrations. And we are heavily focused on more integrations to make coubs work everywhere.

Did your team have a technical co-founder when you guys applied to YC?

Our users produce tons of great viral content. And while it is short, it is much easier to consume and become viral. So it could be a perfect marketing tool for brands. We have already made some experiments with monetization. We've made special projects with brands to involve our users to create viral coubs from their content, like this one we've made with Disney and Star Wars: http://coub.com/theforceawakens

The core idea of the short looped videos did not changed at all. But the way people used it changed a lot. We provided the simple creative tool and our users created a lot of new formats using it: video mashups, diy music videos, quotes in news sites.

We have a great creative community that produces a lot of great content, our goal is to show this content to everyone. We will improve our creation tools and work with our core users to understand their needs. And we also will improve the ways it could be shared in social networks, messengers, media sites etc to help our content spread everywhere.