This can be implemented in secure hardware (and without getting into attacks against that), you can make a password attempt, but can't modify the counter which tracks how many incorrect attempts have been made. Sufficient incorrect attempts will see the key material destroyed.
That drive claimed 128 bit AES, but they botched it.
For most people this is more than enough.
Just disconnect the CMOS batteries; you can find tutorials online. Or you can take it to a computer shop, it should be a simple fix.
I suggest you look at the many guides and videos, just search "removing BIOS password".
I had a Pentium III based HP laptop that stored the password on a chip that didn't require a battery to evade such a trick. The only fix was using the backdoor password that could be generated by using the serial number of the laptop (HP required proof of ownership, but I had dumpster dived this from their offices). The backdoor password was retrieved by wiring 50 USD to a fellow in the czech republic who had the keygen tool HP support would use.