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I build a developer tool for premium plugin / theme authors in the Wordpress ecosystem. If you can build something that scratches an itch in a programming ecosystem, people are likely to pay for it.

Although with the amount of work I do on it, I'm not sure I'd call it passive ;)

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I'm right there with you. I have a free core plugin with add-ons, and while it's made more money than any of my previous ventures (plugins, SaaS apps), I'm no where near recouping my hours, and I'm currently in the middle of rewriting the whole thing...

I assume you spend a lot of time supporting paid customers? I'm on the same boat. Part of making something for a popular platform is the fact that a lot of customers with very little knowledge of programming will get to use it and will need support for the simplest things.

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