This same person did another movie along the same lines a while ago - this one in the home. I think the hyper-reality got quite a bit more hyper since last time...
There's an interesting mechanic there. The person is seen modifying the advertising intensity while something to do with money comes up on the UI. It looks like you get paid to sit in crazy ad land, use the "service" for free with less (but still ridiculous) ads, and presumably, you'd pay for ad-free.