Windows has had a sufficient built-in virus/malware scanner for a while now. But, I agree, it's now as easy of a target as other Windows 10 machines out there.
The major issue is identical executables being operable across platforms makes for much easier transmissability. Eg, how many people put their XBoxes and Windows machines on the same home network? I'd posit a majority of people who own both platforms, simply for simplicity's sake.