For those who are unfamiliar with the author of this article: Roger Schank is one of the early pioneers of AI research:
But he's done and continues to do a lot of good work. He helped found the Learning Sciences (an offshoot of cognitive science, AI, psychology, etc.) in the late 80s and early 90s. He continued and continues to do work in education, including founding experiential schools and writing books on education: http://www.amazon.com/s/?url=search-alias%3Daps&field-keywor...