All of this is best combat with a lot of feedback, and a lot of kinds of feedback. It's challenging to parse all of the information and stick to a certain focus, since the incentive to play your game over others is not clear or obvious.
That sounds like you want over 100% fun. Hype literally means over.
Sure you need a monetization strategy, and simply selling might not be good enough, but at some point you are not selling a pure game anymore. Collection of additional content for example is a meta-game that's only loosely connected to the game, without any real benefits. That is not more appealing.
edit: There's some truth to it, though. premium makes it less fun for some and in relation to them, 120% fun for the premium users. And that's not entirely wrong, because a game can't please anyone, so it's OK if some enjoy just 85% and you want to keep out the ones who couldn't enjoy it all, so they don't spoil it out of ignorance or spite. I'm just not sure that getting more money for premium content is the right motivation to develop a clear distinction in this vein, to actually keep out "filthy casuals", with DLC it's quite the opposite.
And cool literally means a moderately low temperature, no?
It's use might be a bit more contrived than that, but this is simple thermodynamics. Temperature is one of the most basic perceptions, certainly it's rooted deep in our understanding of the world. Language is littered with expressions related to temperature, eg. emotional warmth vs a cold heart, because temperature perception is that fundamental.
> That sounds like you want over 100% fun. Hype literally means over.
My point was that even though words might have a literal meaning they can also have other meanings, and in that case the person meant the other meaning
hype
informal
noun
1. extravagant or intensive publicity or promotion.
"she relied on hype and headlines to stoke up interest in her music"