So because it's the best choice for the target customer, it is okay if they are slightly annoyed by the popups, as long as the annoyance is not big enough for them to bail? Because that is what your comment sounds like.

(If I really care about a product, you can subscribe me to the update newsletter or the blog feed. Which I can read when I'm reading other things, at a time I like. Consider a "don't show this again, but sign me up for the newsletter" button, I can't think of an app right now where I wouldn't prefer that.)