The Power of 5 Sentences
I sent a cold email to a key large organization. The subject line was “Re: [Organization Name] & [My Company Name]” because people are more likely to open an email that looks like an existing thread about their company.
The email itself was 5 sentences long:
One sentence to introduce myself and my company One sentence to show traction/social proof One sentence to outline one specific way for us to work together One sentence to give a snapshot of potential results One to suggest a time for us to meet in person
5 sentences. That’s it.
24 hours later, I received an email introducing me to the higher-up in the organization who could help my company most.
72 hours later, my co-founder and I were across the country and meeting face-to-face with him. After hammering out some details, he invited us to Dubai to attend a global summit for entrepreneurial leaders and make connections that will be crucial to the expansion of our business.
We are on the plane to Dubai now.
The moral of the story: send a simple, straightforward cold email to the 5 organizations you know would help your company most.
You have absolutely no idea where it could take you.