Yahoo's Entire Design Innovation Team Fired
portfolio.com
portfolio.com
"Hmm, looks like we need to cut costs. Let's fire the innovation team."
"But boss, without new innovations, how will we manage to stay ahead of the competition?"
"Silly child, we're Yahoo! We have a bang at the end of our name! We don't need innovation."
"..."
"Plus, we can just buy anything that's innovative. Outsourcing innovation! I should give myself a raise." :scribble, scribble:
"..."
"..."
Wow.
Plus, I suspect there are inherent problems in any group called "innovation team."
http://design.yahoo.com/project.php?pid=1
http://design.yahoo.com/project.php?pid=2
http://design.yahoo.com/project.php?pid=3
http://design.yahoo.com/project.php?pid=4
http://design.yahoo.com/project.php?pid=5
http://design.yahoo.com/project.php?pid=6
http://design.yahoo.com/project.php?pid=7
http://design.yahoo.com/project.php?pid=8
This one is just a ripoff of something a Google engineer did a long time ago, and has been part of the Mountain View tour for years:
http://design.yahoo.com/project.php?pid=9
The artists from yHaus were very talented, but their relevance to Yahoo amounted to supercool projections at Brickhouse parties. And that may be all that they were asked to do. Some companies treat innovation as a core part of the business, and others treat it as a P.R. exercise.
did they deal with all aspects of design? or was it just font and logos etc
I can't help but think it would be cheaper to contract this stuff out.