It took me over a year to help my girlfriend un-learn that initial reaction by repeatedly taking her to Mediterranean and Indian restaurants where they actually know how to cook lamb.
Costco sells lamb roasts for a reasonable price. This looks like a pretty decent recipe, although I never make sauce for my lamb--it's certainly juicy enough as-is: http://www.foodnetwork.com/recipes/emeril-lagasse/rosemary-a...
Another great use for the Costco lamb: cube it, marinade it in French dressing for a few hours, then make kebabs alternating the lamb cubes, chunks of bacon, and pineapple pieces. Cook it on the grill, it's fantastic.
I grew up not eating lamb. It is a weird thing to me. If I went to a restaurant and saw 2 options "Beef meatballs" or "Lamb meatballs", I would pick Beef because it is familiar. I think Lamb is a more tasty and more healthful food, but I think it is just not being part of our culture we eat it less.
On not being part of our culture, I am sure price has something to do with it. Factory mass produced beef is much cheaper than lamb.. but for example Shrimp is also more expensive than beef, and we eat a lot of shrimp..
There is really only one food I ever ate that had any lamb in it. That's the Kronos GyroKones, from Chicago. Those come in all-beef, beef/lamb, and all-chicken. The Greek-American restaurant that my family frequented had to drive their own truck to Chicago to get their gyro meat.
The US just doesn't raise much sheep for food. We grow corn, soy, wheat, alfalfa, and non-alfalfa hay. Then we feed it to cattle, dairy cows, chickens, pigs, layer hens, and turkeys. (The beef cattle and dairy cows might as well be different species, along with the meat chickens and egg-laying hens.)
If you count the heads of cattle in the US, and multiply by 7%, that's about the headcount of sheep. It's all due to the profit margins. If the US really wants wool or lamb, it ships them in from Australia or China. Local farmers can't compete unless they brand as "local" or "free range/organic".
Not Applebee's, but the next tier up will start to.
I'm pretty happy with the pork chops I can grill myself so I am not inclined to pay extra for them. I've never prepared lamb chops so perceive more risk of wasting the meat if I make them myself.
By contrast from 2014 statistics the UK eats roughly 1/3 the amount of lamb as beef. Chicken is the most popular here too. I suspect if lamb weren't noticeably more expensive than beef, pork or chicken the rates would be higher.
https://www.gov.uk/government/statistical-data-sets/family-f...