And Glenn Beck's "I looked into his eyes..." trope reminds me of George W Bush looking into Putin's soul. Facebook trending topics had/has bias the same way any mainstream newsroom has for the last 60 years - made worse by the fact that it's filled with low-paid 20-something liberal arts majors.

Yet Beck can't say that. He runs a media site. Getting cut off from social networks would be a death sentence. He has to go to Zuckerberg for the publicity and he has to stay positive after the meeting... due to the real possibility of retaliation.

Remember, 1984 was a warning, not a how-to manual.