lolol so many assumptions!
yeah they are overcharging. Credit card companies would be profitable lending at Fed Funds Rate + 2%
Instead they charge 14-22% no matter what. No matter what the macroeconomic environment is.
A. There is a 500% difference in the likelihood of someone paying back a loan with a 760 FICO score vs someone with a 660 FICO score, but only an 8% difference in APR.
B. "the credit card business continues to be the most profitable bank lending business, with returns more than four times higher than the average return on assets." - Richard Cordray, Director of the CFPB (December 2015)
The bottom line is that banks are significantly overcharging consumers AND have high fixed costs. Because of the technology Tally has built, our cost structure is an order of magnitude lower than banks. This means we can save customers money and be profitable as a business.
Leaves me wondering how much inroad is possible to make going against such big (and dirty-playing) actors.
I mean, obviously if you get to that point you must be doing something right, and shaking the big entrenched businesses can sometimes (most of the times? always?) bring good things, so good luck!
Also, there may be lots of people who foolishly don't use CUs. If Tally can reach lots of them they'll do well for themselves.