MixergyNotes on Gurbaksh Chahal, founder of gWallet and self-made millionaire.
mixergynotes.com
mixergynotes.com
Sadly, I believe my lack of understanding means that I'll probably never be successful as an entrepreneur. I'm still trapped in the "I must build a better iPhone to succeed as an entrpreneur" mindset. Obviously one can build an ad network instead. But I just. don't. get. it. Please advise.
Ad networks are very simple- they connect advertisers with publishers and take a cut(usually 30-50%) of the advertiser's spend.
The reason BlueLithium was(and remains) so successful is that instead of targeting the entire network of publishers or simply segmenting them by channels/topics, they pioneered some rudimentary behavioral targeting to show ads to people who were more likely to click on them. This led to lower CPA/CPC for advertisers, which means they were willing to pay more for impressions. That led to BlueLithium being able to pay publishers more, resulting in rapid growth for the network.
You mean after gWallet's second launch? I find it interesting that G never mentioned that gWallet initially launched as a coupon website (similiar to retailmenot.com), totally unrelated to virtual currency.
Mentioning a few of Gurbaksh's failures would have been enlightening.
The "hire developers to make it" approach is not for me personally, but there are important pure-entrepreneur lessons here that some of us inventor-entrepreneurs forget all too easily:
- “When you go to market, you don’t need the best thing, you just need something.”
- “Startups primarily exist to execute faster and more efficiently than bigger companies that have gotten lazy and bureaucratic.”
Seems to step a little bit over fair use if it's an unauthorized site.
The submitter, mixergyNOTES, has two submissions total, both pointing to mixergynotes.com; also, he has four comments (two of which were killed), all of which spam mixergynotes.com and are only tangentially related to the topic.
I got the jist of it now.
I appreciate your honesty though.