I'm a bit surprised they announced this, though. When I was there, there was this pervasive attitude that if "we" had some kind of advantage over the outside world, we shouldn't talk about it lest other people get the same idea. To be clear, I think that's pretty bad for the world and I really wished that they'd change, but it was the prevailing attitude. Currently, if you look at what's being hyped up at a couple of large companies that could conceivably build a competing chip, it's all FPGAs all the time, so announcing that we built an ASIC could change what other companies do, which is exactly what Google was trying to avoid back when I was there.
If this signals that Google is going to be less secretive about infrastructure, that's great news.
When I joined Microsoft, I tried to gently bring up the possibility of doing either GPUs or ASICs and was told, very confidentially by multiple people, that it's impossible to deploy GPUs at scale, let alone ASICs. Since I couldn't point to actual work I'd done elsewhere, it seemed impossible to convince folks, and my job was in another area, I gave up on it, but I imagine someone is having that discussion again right now.
Just as an aside, I'm being fast and loose with language when I use the word impossible. It's more than my feeling is that you have a limited number of influence points and I was spending mine on things like convincing my team to use version control instead of mailing zip files around.