We've been using the Firebase platform for a while now. It's pretty cool to see them expand from 3 products to ~15 overnight. I'm most excited about their analytics and crash reporting. I must say that their system has been one of the best we have used in a longtime, I am really excited to see other aspects like analytics and ads being housed under this same umbrella, as I think it is going to help with development time overall. One area that I'd like to see improved though is a deeper querying language for database, or even better would be a way to automatically export the system in realtime to a postgres database for better SQL type analytics.