Advertising is actually more about providing information that the viewer did not know.
It's actually a pretty useful service y'know?
It's actually a pretty useful service y'know?
The movie trailers I watch in frontrow on OSX. They're advertising. I love them. They inform me of new movies that are coming out. Useful no?
Loud noises, cute kittens, catchy songs, scary consequences, status symbols, repetition until you can't forget the company's name if you tried. That's not any information I need.
Obviously not every advert works on everyone. It'd be silly if it did. But when taken as a whole, they do work. Astoundingly well.