Hmm, if you mean people opposing the very concept of advertising, then I agree, most people don't. But I hear complaints about the increasingly offensive/intrusive nature of online ads in particular from pretty much everyone I know, including elderly relatives. I think a lot more people would use AdBlock if they knew it existed / knew how to install it.
I disagree. It's a small niche thing. Like people who don't own a TV.
adBlock is fundamentally bad for the web. I think a lot less people would use it if they understood that.
If you're going to make a TV comparison, I'd say it's more like people who own a TiVO.
Well it's a big enough minority that ars technica is noticing it. And most people just tend to tolerate ads, it doesn't mean they like them.
ars technica is an extremely tech orientated website. It's going to have more than general websites.
adblock usage overall is probably 0.5% - 1% if that.