He may not care about the law, but the user of that unlicensed software will care when they get sued for using it.
"Oh, but I would never sue you for using my software" says the unlicensed GitHub author.
"But I can't trust you. You're not trustworthy."
"Oh, but I am. I won't sue, I promise!"
"Then why don't you put that promise in writing? It's called a License."