I don't think it's just the "internet services" that they need to take more seriously. Ever since I bought my iphone (about 1 week ago) I've had an itch to write a blog post about my first experiences using their Clock app... Their CLOCK app :)
(set|stop) clock (for|at) ([0-9])(AM|PM)
which improves recognition, as opposed to scrolling through wheels to select the right time as you would with a GUI.