Fanbois are downvoting me but this headline illustrates how Amazon operates. They pump the PR and press cycle to get a pop and work it for all it's worth for cash extraction to insiders. Their accounting practices are enron level egregious. This is going to blow up at some point.
* Though I must add apology that this is a rather low information post with a low quality link. Mr. Kranzler details elsewhere in his feed the extent to which Amazon abuses GAAP.