Meta: did something change in Wired's policy? Because I can read the article with an ad blocker turned on. Googling for recent articles about it, I don't see anything.

Edit: Never mind, I can scroll all the way through and I can see the whole article. But if I read from the top and then scroll, it blocks me. So they give me a chance to see "oh it's all there," start reading, and then block it for me. Talking about dark patterns... I mean, I get it from a financial standpoint, and I'm totally going to circumvent this blocking now (private window, inspect element, I don't know what'll work yet), but it's just shitty.