When you want to correlate events from your own code and OS events you use a tool like XPerf which knows the OS events and can read your application manifest to get strong typing on the events your application fires. This also lets you take traces on deployed software on customer machines.
If you want to roll your own event consumers you can do that too. But XPerf probably already does what you want.
This all existed back in like 2010 when I was using ETW. I'm sure the tooling has only gotten better since then. So yeah you can go write your own bad incomplete version of XPerf and not leverage your existing build process and MS tooling. But then is the API really bad? Or are you just not googling correctly?