A Google ad isn't a (top) result. It's an ad. With Google, ads are always at the top.
If you want to avoid ads, install uBlock Origin (https://github.com/gorhill/uBlock). I'm shocked people who visit this site don't already do so.
If you want to avoid ads, install uBlock Origin (https://github.com/gorhill/uBlock). I'm shocked people who visit this site don't already do so.
It is a top result by definition. Google, You and I know not everyone is aware of the implications of a paid ad (e.g. not so relevant for your search). I personally consider it a dark pattern to put ads there, but I guess they know better than me how to build an empire.
As far as google ads and where they are placed I find that annoying as heck, to me its like having lag in a video game, why do I want lag every time I search something ? As someone who runs a company I would never do that to my customers, a split second of time from my customers eyes I treat as valuable and something I respect not to mention having to scroll down and chew up even more time.
I get its how they make money with ads, but my taste just finds it annoying, so its one more thing that keeps me away.
I'm not convinced Google wants to use the "we can't possibly be expected to vet everyone buying our ad inventory; if you don't want our search engine to highlight scam pages you can always block our ads altogether" defence either...