My comment is on the beauty of the bond between the user and the machine. Do not read anymore into it or give it negative connotations.
I do think that emotional bonds between humans and machines are fundamently unhealthy, but that's got a long history so it's nothing new (e.g. sailors calling their ships "her").
Is this an emotional bond because the OP said "her", or do you sense that for some other reason? Do you say this only in the context of high technology, the 21st century, or does a person talking about their car "She purrs like a kitten"[0] elicit the same response in you?
I don't know why that comment made me think that, but it casts the Echo in a much less wholesome light for some reason. I suppose it's because once people start to humanize it, they will start to bond with it, which means they are less likely to get rid of it. That comes off as just a little ethically dubious to me.
I don't care about the amazon Alexa. I found the bond beautiful. Thats it. :)
I don't see how the second half of this statement follows the first. There's a big difference between "can" and "will". The Echo doesn't do this. You could make this statement about anything. With a forced OTA update, your phone could become nothing but an advertisement tomorrow morning. That new intern your company hired? They could secretly just be a shill for Microsoft who will try to sell you upgraded office software.