The website itself looks like the magazines you see at the supermarket when you're in line at the checkout counter. They're very attention catching but in a different way from "What happened next will surprise you" things: "15-Minute Meditation Practice To Guarantee A Great Day", "Your Favorite Bathing Suit Style Reveals Everything About Your Personality", "100-Year-Old Sears House Gets A Modern Makeover".

I can see why they're successful, but have to say I was surprised by the $50 million revenue. Fascinating.