if this actually is a honey pot (which seems likely), it's surreal/bizzare that the site admins asked wannabe hitmen to set their cars on fire.
Proves you're not a troll or "looky-loo", and that you may actually commit other crimes if given the opportunity?
It does give proof of an actual crime, and intent to commit more crimes (namely, murder, since that's in writing as the intention and goal).
So, if they're a honeypot, they now have cause to arrest you based on your kindly submitted evidence. If they're not a honeypot, they have "dirt" on you if you try to turn on them.
> their cars on fire
From the article, it seems they are not setting their own cars on fire, but someone's random car in a remote location.
If you're running this service for real, you want them to expose their identity to you. This means that you can trap the dude in the service ("do this task or we will send the cops on you").
If this is fake, you still want them to expose their identity. Otherwise the honeypot is useless or would take a long time to reap rewards. Maybe a long con could be better, but I don't see how.
Totally legit, astroturfing.
That said, anyone dumb enough to buy a hitman online would probably trust those comments. I mean, just look at all of the satisfied Redditors that have come forward to talk about the murders they helped commit. It must be true! Did you see the videos? Here, look at the videos. LOOK AT THEM!
From the actual article: "Besa has a unique way of putting users who apply to be a hitman-for-hire to the test by asking them to perform a criminal task. That task generally involves activity such as stealing and crashing a car, setting it on fire along with a unique personal message – all while being filmed for evidence."
And from the posting on the admin's board, as quoted right after this in the article:
>You need to get some hooded jacked, and set fire to a car. Select a car from any place you want, make sure is somehow in a place to avoid the fire extent to other places, we don’t want to burn the hole city down.