They don't want a federated pseudo-anonymous crypto-currency, just anonymous enough for theft without consequences, which requires them to hoard tokens on their home computer or a trusted server with extraordinary security measures as if they were gold coins and then pay a variable fee and wait a variable length of time (10 minutes!) to actually verify a transaction. I suppose gold bugs might be happy with it as a replacement for gold or stacks of cash under the mattress but as a currency it has glaring shortcomings. I don't think many people hate bitcoin, they just find the hype for it and its blockchain overblown and myopic. It's an interesting experiment, but it's unlikely to replace the currencies we have, I suspect that will happen at the transaction layer, not the currency layer (the underlying currency to a transaction is in many ways uninteresting).
The financial industry may well be ripe for disruption (indeed some startups in the UK have started), but the founding tenets of bitcoin are such that it is not a suitable replacement.